God Luck
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Submitted by lordnegro on 06/30/2008 05:21 PM
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God Luck
1. Read the Barco case provided. We will use that case to demonstrate several key elements the scope of a ¡§typical¡¨ marketing planning project.
2. Your Role: Focus on the ENTIRE PROJECTOR LINE as you think about this business and assume that Barco will remain a recognized competitor. You have been asked to prepare a three year strategic marketing plan to improve performance. This guide will help you with that task. You will interact with members of your team and then post answers to the discussion forum.
3. Develop Your Responses to Three Tasks Below: Print one copy of this planning workbook. Work with your team to prepare your initial answer to the question listed for Barco Task 1 below (question D on page 7). The other questions may help you prepare this answer. Post your answer for the class and participate in the discussion. Revise your answer as needed. Continue in turn to Barco Tasks 2 and 3, working in the same manner. The other questions and the introduction on pages 4 and 5 may also help you.
4. Your Team¡¦s Graded Assignment: At the end prepare a one-page recommendation to Barco and attach your answers to the specifically assigned questions in the three Barco Tasks shown below. Submit your report to Hustad@Indiana.edu
Ï Barco Task 1: SITUATION ANALYSIS, LEADING TO BUSINESS DEFINITION (ANSWER BARCO TASK #1, QUESTION #D ON PAGE 7)
Ï Barco Task 2: OVERALL PROGRAM DIRECTION, INCLUDING SPECIFICATION OF KEY SUCCESS FACTORS (ANSWER BARCO TASK #2, QUESTION #D ON PAGE 13)
Ï Barco Task 3: OBJECTIVES & MARKETING ACTION PLANS (ANSWER BARCO TASK #3, QUESTIONS #A ON PAGE 17 AND C ON PAGE 18)
The case does not include information to develop an implementation program and sales and expense statements (BARCO TASK #4 ON PAGE 24). Skip Barco Task four altogether. These questions are included only for completeness.
CONTENT OF THE FOUR BARCO TASKS
THE...
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