The social problem that strikes my interest is the empire of alcohol and its resulting disease alcoholism. ... One should be allowed to use alcohol as an escape, a method of healing. But instead of being a certified cultural norm, the use of alcohol and the way it is depicted on television should be considered one of society’s main overlooked dangers. The social problem is not alcohol itself, but in the way alcohol is perceived to Americans by mass media.
Alcohol became a cultural norm because of television. Each year alcohol manufacturers spend more than $1 billion each year advertising their products in the United States. Their commercials depict “happy-go-lucky” attractive young adults drinking alcohol like water.
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