Aboriginal Mass Media Analysis Radio Television And Newspaper
Submitted by tanner on 06/30/2008 05:21 PM
- Category: Religion
- Words: 919
- Pages: 4
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Aboriginal Mass Media Analysis Radio Television And Newspaper
Media coverage of aboriginal issues in the community of greater Sudbury is poor. Areas of analysis are radio, television and newspaper. There is either little or no information given about the aboriginal community. Whether they are success stories or those of a negative nature, they are not told. There does seem, however, to be a need to tell a good story, and for most a good story usually involves crime, blood, or negative speculation. With such a large native population in and around the Sudbury area, it would only make good business sense to include the aboriginal community in its local content, aboriginals are consumers too.
Sudbury has an assortment of radio stations that cater to different markets. In the more popular radio stations native issues are virtually non-existent. First, CKLU, is the local radio station that broadcasts out of Laurentian University. Please note that the DJ's are not professionals, but volunteers that enjoy sharing themselves with others. They're concerned primarily with independent music, and there is a lot of talk on the air. They have programs for every interest that include, environmental, editorial, community based events, cultural awareness of French speaking Canadians, East Indians, Aboriginals and many more. Second, CJRQ better known as Q 92 is Sudbury's English rock and roll station. This music station reaches as far away as North Bay, and only makes time for the news every half an hour in the morning from 5 until 9 am, and then again at noon, then at 5 pm. It appears that news is not given a high priority on the list of things to broadcast. The news, weather and sports take about two minutes to review, and then it is on with the show. The content of the news is always the same; there is always something about the U.S., local government, and lately the Kimberly Rogers inquest, never about aboriginal issues. It is evident that news consumers cannot get a fair impression of "stories making...
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