(1) Foreword
(2) The Studios/House Styles
(3) The Idea of Manufacturing and Vertical Integration
(4) Star image and construct
(5) Vertical Integration
(1) Foreword
Hollywood…Many things come to mind when that word appears in a conversation. ... When we hear the word Hollywood, we think stars, the rich and the famous.
In this essay we will explore the ‘Hollywood Studio System’ and how it shows that how in the past it was referred to as a ‘Factory’ and even today it is referred to as a factory. We will look at how and why this has changed and delve into the lives of stars to see how they maintained a level of independence through this demanding system of work. ...
By 1917, the MPPC has split up and dissolved themselves due to the approaching powers of the independent studios that had formed and others that were still forming. ...
At the time of the ‘Golden Era’ and before, Paramount was the most successful studio, holding some of the most bankable stars of Hollywood. ...
(3) The Idea of Manufacturing and Vertical Integration
At this time in Hollywood, studios were no longer competing with the MPPC for popularity and sales they were competing against each other for superiority. ... This meant that studios treated film production in many ways like a factory. ...
· Studios were better off specialising in a particular type of genres because it helped with their ‘factory’ process.
· ‘Factory Production’ was a scientific division of labour, and stars were able to stabilise audience response. ... Many people came to Hollywood to become a star, but only the lucky few got to the pinnacle of film and stardom. ... This is another factor where we can link the studio system to a ‘Factory’. ...
To conclude this essay: Hollywood has often been described as a factory, and still is today because of the highly successful system that it works with. ... And that power, that power is what makes Hollywood the most influential and controlling ‘factory’ in the world. If Hollywood and its studios continue to use this oligopoly to control, then films will go on and on and on….
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