advertising
Advertising is the widespread and readily sponsored contribution of goods, services, or ideas through any medium of public communication. ... Those who support advertising say that it is meant to sell products, not create values, and that it furthers product improvement through competition. Those who don’t support advertising claim that it causes false values and persuade people to buy things they neither need or want. So what is the importance of advertising to the media? What are the major effects of advertising on society at large? ... Understanding society and mass media is crucial in understanding advertising. Advertising comes in other forms besides those of the electronic medium. The use of billboards, posters, printed bulletins are cheaper and are more commonly used for advertising. There are even more unusual forms of advertising such as blimps and planes with banners attached. Advertising is only limited by the imagination. One of the typical forms of advertising is a magazine. ... Radio and television advertising has the largest effect on advertising. ... ” These “filters” are: (1) the size, concentrated ownership, owner wealth, and profit orientation of the dominant mass-media firms; (2) advertising as the primary income source of the media; (3) the reliance of the media on information provided by government, business, and “experts” funded and approved by these primary sources and agents of power; (4) “flak” (negative response to a media report) as a means of disciplining the media; and (5) “anti-communism” as a national religion and control mechanism.