As a marketing manager of an organisation preparing to launch a new brand of cosmetics in
... Therefore our success can depend on the competitive price, quality and even brand loyalty. ... Our market is high with many of the worlds largest cosmetics companies mainly Mary Kay, Prestige, Revlon, Proctor & Gamble with the Max Factor and Cover Girl and Johnson & Johnson. ... Therefore this can assist the product in becoming a leading brand. ... FACTORS WHICH WILL INFLUENCE THE PRICE OF THE PRODUCT Setting the right price is an important stage as it is the only part of the marketing mix that generates revenue.