To study children’s responses (ages 5-9) to various television programs geared towards their particular age group, such as Sesame Street, Barney etc. ... In Television and the Socialization of the Minority Child, the authors discuss in great detail many studies and in turn many outcomes that yield a wealth of information on this subject. ... For example, if a black child was shown playing basketball and being better at it then his classmates on a Saturday morning kid’s show, one white child might draw the conclusion that all black children are better at sports, or a black child might draw the conclusion that they are expected to like sports and excel at them, and that society might hold them to that. ... Half these children were put in a control group and asked to rate a child on 22 different traits, from funny to not funny, mean to nice etc. They were read aloud a description of the child and shown a picture, and then filled out the survey. ... The point of the experiment was to research the way priming effects a TV audience, the theory being that exposure to a certain character on television and their expressed traits would cause a child to associate those characteristics with a person in real life. ... For example, would exposure to a Hispanic woman on Sesame Street cause a child to associate whatever character traits she had to person’s of other racial or ethnic backgrounds? The fact also remains that the children had a lower impression of the normal person after seeing the clips, which might cause the child to have unrealistic expectations of minorities. It is as equally harmful for a child who is exposed to, like the previous example, a black individual who is excellent at sports, to then figure all blacks will be good and thus have that false stereotype. ... After hearing one child comment on something, the others would be more inclined to interject. ... Television and the Socialization of the Minority Child.
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