cultural Studies Agenda Setting
Cultural Studies/Agenda Setting Television, especially national news stations as well as local stations headline the latest and late-breaking stories to the public. ... The Cultural Studies Theory by Stuart Hall and the Agenda Setting Theory by Maxwell McCombs and Donald Shaw help us to understand the medias reasoning better. Cultural Studies focuses on the belief that the media is influenced by those already in positions of power or recognizable status. ... In examining weekly news articles, news stations and Internet news sites from CBS I have found a news story which satisfies the cultural studies theory. ... This begins to lead into the theory of Agenda Setting. Agenda Setting shows a correspondence between the order of importance given in the media to issues and the order of significance attached to the same issues by the public through repeated news coverage. Agenda setting suggests that the media have the capability to raise the importance of certain issues in the publics mind.