Advertising is an action to promote selling by influencing or persuading people to buy a product. Advertising comes in variety of Medias for example, television, magazines, radios, and billboards. Some advertisement targets just specific group of people, while others are more general. However some advertisements are corruptive. They make us feel inferior, and let us “realize” that we need their products. Advertising, although comes in different forms, they all serves one main purpose, to persuade consumers. In advertising, there are three basic rhetorical appeals; ethos logos, and pathos. Ethos is form of persuasion that uses a credible source of information to convince their customer.
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