buisness midterm
Business Midterm Utility: Consumer wants of a good • Form Utility: Marketing products so that consumers will by them because of the product convenience( such as drinks in pop top cans) • Time Utility: Products that save consumers time ( such as snow tires) • Place Utility: Products such as snow tires in cold places • Ownership Utility: The ability to transfer possession Eras of Marketing: • Sales Era • Marketing Era • Present Relationship Marketing: • Long term relationship with customers leads to corp.