Utility: Consumer wants of a good
• Form Utility: Marketing products so that consumers will by them because of the product convenience( such as drinks in pop top cans)
• Time Utility: Products that save consumers time ( such as snow tires)
• Place Utility: Products such as snow tires in cold places
• Ownership Utility: The ability to transfer possession
Eras of Marketing:
• Sales Era
• Marketing Era
• Present
Relationship Marketing:
• Long term relationship with customers leads to corp.
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