celnet
Business Studies Cellnet Launch 1. The reason for the high level of ‘churn’ as it is known in the phone market could be because of the increased number of networks in the country. With a wide range of networks available in the country, the customer must decide which network will suit them best. This naturally means all the networks are out to do their utmost to please their current customers as well as influence customers of other networks to join them. With 80% of the younger generation now having a mobile phone and steadily climbing, a lot of them are out to try new things, save money where ever possible, even if it means having to switch networks to enjoy more ‘txt msg’s’ at a lower rate. The article was written in 1998, and unfortunately this new launch of ‘Cellnet’ was not successful and in the end, had to face the music.