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Topics > Business > Haier s Success Strategies


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Haier s Success Strategies

I believe that everyone is very familiar with Haier. ... OK, let¡¯s have a look at the following figures, and maybe you will get the answer. ...
Over the past 17 years, Haier has witnessed an annual sales increase of 78% and made significant achievements.
Haier now produces a wide range of household electrical appliances in 86 categories and 13,000 specifications.
Haier products are exported to 160 countries.
Total sales of Haier in 2001 was RMB60.2 billion with an export value of USD420 million, an increase of 50% over that in 2000
Haier now operates 18 design institutes, 10industrial complexes
Haier has 58,800 sales agents and 11,976 after-sale services throughout the world
Domestic market share of Haier refrigerators, freezers,air-conditioners and washing machines is 30%
Haier products are marketed to 12 to 15 European and 8 of 10 American top chain supermarkets. ... Figures can often show a company¡¯s economy position. ... See, the awards and hour of Haier Group, and then you will get the whole answer.
Award and Honor of Haier
Award and Honor of Haier
Domestic market
 20001-10-26 Haier commercial air conditioners became the first Chinese air conditioner maker capable of exporting air conditioners exceeding 10p.
 2001-09-06 Five Haier products were included on the first famous Chinese brands list; Haier was selected as one of China¡¯s top one hundred listed companies worthy of investment.
 2001-06-17 A signing ceremony for the ¡°USD300 million global credit line agreement between the Bank of China and Haier group was held in Haier, this being the first and the only global credit line granted by the BC to an enterprise.

Foreign market
 2001-11-08 Haier air conditioner passed th-e US AHAM certification, becoming the only one in China.
 2001-11-02 US appliance:Haier freezer and air-conditioner moved up into the top ten in the US in sales volume.
 2001-08-02 US Forbes ranked Haier at the sixth place of the global kitchen appliance makers.
 2001-08-25 Haier topped the list of the 20 largest appliances manufacturers with self-export right.
 2001-12-05 According to statistics, Haier had had an export value of USD356 million in the first ten months, up 50% over the previous year. ... But wait a minute; my colleagues will show you something more fantastic----the mysteries of Haier.


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