dc merger
... THE MERGER For many years Chrysler Corporation had been looking for a corporation to merge with so that they could become a stronger global competitor. ... In 1998, Daimler and Chrysler began talking about a “merger of equals” where Daimler would merge with Chrysler and form a new company known today as DaimlerChrysler. ... The merger will also help Daimler-Benz continue to focus on their non-automotive businesses, which include aerospace technology; financial services as well as IT and telecommunication services; rail systems and electronics. So with the merger completed in mid-November 1998 Chrysler had found a way out of its cyclical sales slump and to gain a more international presence and Daimler has found a way to get into the larger North American market and to also gain a more international presence. RECENT HISTORY Since the merger of Daimler-Benz and Chrysler Corporation in mid-November 1998 DaimlerChrysler has had many interesting things happening within their ranks. Between January 20, 1999 and March 5, 2001 DC has been sued by its number 1 shareholder, projected losses in the million to billion dollar areas, made joint ventures with its competitors, become the fourth largest provider of financial services, restructured some of its brands, closed American plants, sold off some of its divisions, and has expanded operations and modernizations in many of its Canadian and American factories. ... This is a threat to all non-American firms selling goods in the American market such as DaimlerChrysler, whose merger between Daimler and Chrysler is negatively viewed by the general public. ... This company is a relatively new merger between Daimler and Chrysler.