The ¡®G7¡¯ Reframing Process
The process of reframing for G7 involved first establishing ourselves within the current managements role (beware of current frames), and uncovering GDIs metaphorical frames of evolution and "shock therapy". Once we articulated the frames GDI was using to handle the change in organizational vision, we contrasted GDIs metaphorical frames with our own metaphorical reframing of the situation of fissures and corporate earthquakes. ... The next process of reframing involved us engaging the change in mission and resulting problems in several differing frames of reference that were oriented towards creating context for action that can relieve some of the problems GDI is going through. ...
G7¡¯s Reframing of the Situation
In attempting to reframe GDI¡¯s decision our group felt it was necessary to take a holistic approach to the organization¡¯s problems rather than focusing on a specific problem and be tempted to perceive the problem in the historic and monumental terms which influenced the GDI core. ...
By reframing, we have found and solved a problem that management never even conceptualized with their initial frame.
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