Introduction to Communication Studies Semiotics Seminar
Important terms Semiology / semiotics – analysis of how meaning is produced within society Langue – the deep system of language (like the rules of chess, or football) Parole – a particular example of speech or writing (a chess move, or a goal scored). Semiotics analyses the langue of society. ... This is a good example of how for structuralism or semiotics, signs never possess their meaning themselves (by some intrinsic quality) but only in virtue of their (differential) relationships to other signs in the system (langue).