Ziploc® brand storage bags were first developed by DowBrands, a subsidiary of Dow Chemical Company. ...
In 1997, the DowBrands subsidiary was acquired by SC Johnson, including the entire Ziploc® product line. Since then, SC Johnson has initiated new ideas that have helped promote the Ziploc® product line to a comparative advantage in the marketplace.
In order to establish whether Ziploc’s® entrance into the Slovakian market is feasible; one must thoroughly analyze the country and the company. ... Knowing SC Johnson’s strengths, weaknesses, opportunities, threats, and global strategy will help determine whether the comparative advantage the company currently enjoys can be accomplished in Slovakia. ...
Country Analysis of Slovakia
Political
Slovakia is a country that is rich in history and culture. ... Currently, Slovakia is run by a coalition government lead by Prime Minister Mikulas Dzurinda. ...
Perhaps the most important political factor in shaping the business atmosphere of Slovakia is that of Euro-Atlantic integration. Slovakia is striving for integration into the European Union, which would greatly influence the country’s current economic and business environment. Slovakia’s current government is making a push for reform that would improve stability as well as its chances of integration, in spite of its citizens’ diverse political views. ...
Integration encourages businesses to invest in Slovakia. ...
Economic
Slovakia continues the difficult transition from a centrally planned economy to a modern market economy. ... 5 billion, strong export performance, restructuring and privatization in the banking sector, entry into the OECD, and initial efforts to stem corruption (The World Factbook-Slovakia). ... 2%
The reintroduction of an economy based on free enterprise has been a difficult process in Slovakia. ... Modernizing these industries and retraining workers has required foreign investment, but this has been slow in coming, due in part to perceived political instability in the country (Slovakia. ...
In spite of the difficult competition from different countries struggling to attract foreign investors, it must be noted that numerous foreign companies have chosen to develop their business activities in Slovakia and that other companies are following their lead. ...
SC Johnson has a global presence and should have a competitive advantage over its competitors as it enters Slovakia. ... Slovakia is in fourth place in regards to secondary education, with a 91. ... As the Company is already using the transnational strategy with other products, it would certainly be feasible to see a production facility producing these bags in Slovakia in the foreseeable future, moving from the present global strategy to that of a transnational strategy for this product.
Legal
In an overview of the legal environment on the nation of Slovakia, the first item to be mentioned is that the system of law that is practiced is Civil Law, much like the rest of the industrialized segment of Europe.
The legal climate for foreign investment has continued to improve in Slovakia. ... The legal framework for business in Slovakia is being rapidly developed to encourage economic activity and further Slovakia’s integration with the EU.
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