... No wonder the health and beauty industry is the latest dot com rush in cyberspace, where a crowd of Web sites have sprouted up to sell high-end makeup, fragrances, hair spray, nail polish and other personal care products. That many working women are too busy to go to the mall is the theory behind Eve.com. ... ," state Eve.com twenty something founders and former New York investment bankers Mariam Naficy and Varsha Rao on their Web site.” They designed Eve.com with themselves and their friends in mind, to answer the needs of women who want the most innovative beauty products in the world. ... The two friends felt that despite the pampering people received at departmental stores, navigating through the aisles and getting to the store itself was often filled with irritation caused by traffic jams and other problems so the two women decided to build their own dot com company. ... And so, Eve was born. ... eve.com already belonged to a six-year-old girl in Virginia, recalled Naficy. ... eve.com have appeared in major publications, including in the San Jose Mercury and the company that employs about 40 people works 24 hours and every day of the month.”2
Eve.com, based in San Francisco, is the first company created exclusively to offer an array of upscale beauty products, which included make up, face and body treatments, fragrances, bath and aromatherapy products and cosmetic tools. For the growing number of female Internet users Eve.com offers more than 180 of the most exclusive brands in beauty, including such prestigious brands as BeneFit, Bvlgari, Calvin Klein, and Club Monaco, Decleor, Hard Candy, LORAC, NARS, philosophy and Versace. ... com, www. ... com, and www. ... com offer upscale and mass-market products. ... ”2 One thing that many of the cosmetics makers liked was Eve.
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