A) How do external forces effects change activity at JetBlue? ...
B) How does an understanding of organization transformation and organizational development assist Jet Blue in their change efforts? ... Through the examination of these elements an organization’s may more easily identify change requirements. ... 2002
JetBlue: Final Examination
JetBlue Fact sheet:
• Leadership
o CEO David Neeleman
o Headquarters in Kew Gardens NY
o –
o –
• Financials
o Margin
JetBlue- 17. ... 6 million each per year
Staff in future
• As staff becomes more senior it will demand more tangible benefits
• Flights
o Jet Blue and SW fly Point to point
o Competitors fly hub and spoke system
Hub and spoke logistical nightmare
o Flight time
JetBlue – 12 hours a day planes are in air
US Airways, United, American- 9 hours a day
SW- 11 hours per day
Avg. ... SW
o Distinctions
Jet blue flies larger planes
• JB- 162 seats per plane
• SW- 135 per plane
Longer routes
• JB-1055 miles
• SW- 528 miles
• JB fares are lower per mile than SW
• Revenue is better
o JB- $ 13,700 per flight
o SW – $ 5,100
• JB has industries highest load factor
• History
o Survival rate of young airlines
Since 1980 27 carriers have lived long enough to go public only 8 still exist today
Neeleman met with People’s Express founder and asked questions about mistakes
• Strategy
o JetBlue prefers smaller less congested airports
JetBlue in 2000, 130 million in equity financing from 5 outside investors
Needleman kicked in 5 million of his own saving an owns 8% of company stock
• In 1998 shares acquired for 5. ... 50
o 3,563 Employees
o Acquired liveTV LLC- for in-flight programming
o True Blue- frequent flyer miles
o
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