You sit down in front of your tv to enjoy a nice relaxing hour of your favorite show. ... Because the media is attempting to tell you what you want. Through ad after ad the media inspires lust, greed, and perfection in the souls of those who watch. Through coercive techniques, the media shows us what we want and harvests our minds by making us want what they show.
The media makes a point of portraying perfection in ads and shows so that we will strive to attain it. ... However, media will instruct us that we can look like the models on the shows. ... According to Tom Gitlin; “We aim, through media, to indulge and serve our hungers by inviting images and sounds into our lives, making them come and go with ease in a never-ending quest for stimulus and sensation.” Gitlin couldn’t be more correct in his statement concerning the agenda of the media. ...
The majority of media advertising portrays items which we either don’t need or can’t afford. ... ” That motto just about sums up the attitude of the media.
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