The Problem of Barilla and Its Underlying Causes
Barilla SpA, the world’s largest pasta producer rooted in Italy, sells to its retailers largely through third-party distributors and enjoys a strong brand image in Italy. ... In this case, Barilla can produce the right product quantity and right product type at the right time, thus improving customer service level and fill rate. ...
Conflicts and Barriers Internal to Barilla SpA Created by JITD and Their Causes
Internal Resistance from Barilla’s Sales and Marketing Organizations: Barilla’s own sales and marketing personnel saw JITD proposal as a threat to sales. ... In this case, Barilla must have improve its current forecasting system, and develop a set of decision rules that they can use to determine what to send after they have made a new forecast. ... In this case, they will most likely resist JITD until they see a benefit for them in terms of increased revenue.
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