A Business Report On the Macro Environment of Airtours Plc
Contents
1. ... 1 The political environment of Airtours
3. ... 1 The local political environment of Airtours
3. ... 2 The national political environment of Airtours
3. ... 3 The global political environment of Airtours
3. ... 4 How does this affect Airtours? ... 2 The economic environment of Airtours
3. ... 1 The local economic environment of Airtours
3. ... 2 The national economic environment of Airtours
3. ... 3 The global economic environment of Airtours
3. ... 4 How does this affect Airtours? ... 3 The socio-cultural environment of Airtours
3. ... 1 The local socio-cultural environment of Airtours
3. ... 2 The national socio-cultural environment of Airtours
3. ... 3 The global socio-cultural environment of Airtours
3. ... 4 How does this affect Airtours? ... 4 The technological environment of Airtours
3. ... 1 The local technological environment of Airtours
3. ... 2 The national technological environment of Airtours
3. ... 3 The global technological environment
3. ... 4 How does this affect Airtours? ... 0 Terms of Reference
This report is for the Board of Directors of Airtours Plc and is due for 12 December 2001.
The report has the following aims;
· To describe Airtours’ current macro environment.
· Analyse what affect this has on Airtours Plc. ... 0 Procedure
This report is a culmination of the following procedures;
· Visit to Airtours. ... 0 Findings
What is the Macro environment?
The macro environment is the external environment in which a company (in this case Airtours) operates i. ... Unlike the micro environment over which a company has some degree of control, the Macro environment is ever changing and covers all the major sectors of activity in society (political, economic, socio-cultural, technological.) To examine this environment I will be using the LoNGPEST analytic model (Capon, C, 2000)
3. ... 1 Airtours Plc is a large multinational organisation with operations in 24 countries throughout Europe, Scandinavia, North America, and the Southern hemisphere, with over 25,000 employees. For a company of this size it is essential to be fully aware of the Macro environment. “As the development of a model of the business environment is a means of both forecasting the future of the business and assessing how that future might be influenced by internal or external developments” (Lyles 1981). ... 1 The political Environment of Airtours
According to Ian Worthington (Worthington, I, Britton C, 2000) “Politics is a universal activity which affects the business world in a variety of ways. Understanding political systems, institutions and processes provide a greater insight into business decisions and into the complexities of the business environment. Given the increasing globalisation of markets, this environment has an international as well as domestic element and the two are closely interrelated. ... 1 The Local Political Environment of Airtours
Airtours is a multinational company therefore, for the purpose of this report; I will concentrate the local political environment on the Head office in Rochdale. Due to the size of the organisation I could find very few cases of the local political environment affecting Airtours. Due to the relocation of Airtours Head office in November 2000 from Helmshore to Rochdale and the transfer of over 1,000 jobs the following points must be considered:
· Incentives by the local government for relocation (rates, services etc. ... 2 The National Political Environment of Airtours
On a national scale there are three political issues which affect Airtours in the U.
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