Which objectives are pursued by Danone’s Way? ... It is a vital operational issue for Danone and big international companies in general. ... Along with other businesses, Danone has had to adapt its basic message to the requirements of the businesses taxed by the consumers, as well as to the new branches that it has created.
To measure these intangible values and to certify that everyone in the company respects the same basic engagements, Danone has introduced a new tool based on intranet baptized « The Danone Way ». ... ‘‘Danone Way’’ establishes a number of principles and attitudes that managers must respect. ‘‘Danone Way’’ has to cover the principal domains of responsibility where the company is engaged: social politics, environment, security food, etc. ... Every team of the Danone Group will find guidelines and practices through this intranet. ‘‘Danone Way’’ is an opportunity for the managers of each of the departments to broadcast management culture of the Group and to stimulate internal reflection on the different practices. ... The best practices are used as a pattern for other departments, improving efficiency but also communication within Danone. ...
The main Danone Way objectives are:
· Broad participation
· Assessment for effective action
· Worldwide scope and local involvement
· Combining business success with social and environmental progress
· Audited results
· Make strategy clearer
· Measure progress and difficulties
· Respond effectively to the stakeholders
· Reliable financing reporting
· Raising awareness of group business principles
· Monitoring implementation
· Transparency
The framework created by « The Danone Way » reinforces the values of the group without increasing centralization, thus allowing the employees to resolve the problems by themselves in the field. ... In what way is it different from other approaches implemented by large corporations around the world? ...
The Danone way is different from most other approaches first of all because of its ambition. ... Danone is also making its goals quite clear (for example with regards to the environment), which means that failure would be a lot more embarrassing due to the public nature of its endeavours. ...
One positive element that is incorporated in the Danone way is through the approach to employee participation. Danone way doesn’t rank methods or people but get the best of them to setup a standard. ... It’s way of implementation makes it easy to set and once it’s running, it performs better and better like a “live circle”.
Either ways reading the underline of Danone’s way we observe the typical hypocrisies of companies.
To link to this page, copy the following code to your site:
All Papers Are For Research And Reference Purposes Only!
You may not turn these papers in as your own! You must cite our web site as your source!
