THE TOON FRONTIER Enjoying the success Champagne of ¡¥Chaplin¡¦s Angels¡¦ wasn¡¦t quite on the mind of Mr. Ross O¡¦Connell, Manager Advertising & Promotion, California Star. The movie had done remarkably well, both in terms of revenue generation and the popularity. It was clearly declared a hit by critics, and the success of which was being celebrated at the Oberoi¡¦s that evening. Mr. O¡¦Connell seemed a little anxious. Noticing this glaring expression in her boss, his associate, Ms. Dia Kelkar, enquired: ¡§What¡¦s up Ross, is something bothering you¡Kyou¡¦re the toast of the evening after all, why so preoccupied?¡¨ Mr. Ross: ¡§The problem is Dia, I don¡¦t want to get carried away with the success of Chaplin¡¦s Angels, rather want to prepare for the next battle ¡¥Loosing Memo.¡¦ You do know how challenging it is to market and promote a cartoon film in India where dubbing English cartoons in regional languages has bombed in the past (Bungle Book II) and I have risked this for the second time. Besides it also works out to be too expensive for the entire film, as proportionate revenue generation capacity of the cost is questionable, as past experiences would indicate. Ms. Kelkar: ¡§¡K.but good, solid strategies would obviously work in India, don¡¦t you think?¡¨ All said and done, it is a necessity to promote the film as an opportunist would try and build on such a significant derivative. After all there are no second chances here, are there? U.S. CARTOON & ANIMATION INDUSTRY During the Great Depression of the 1930s in America, the popularity of the cinema led to a corresponding rise in popularity of animated shorts. This was the Golden Age of animation, when one of the many veteran American animators of the 1930s, '40s, and '50s, Michael Warrier created the most famous characters, Bees Bunny, Petty Boop, Nickey Mouse, Zile E. Toyote, Monald Duck, Jam and Jerry, and many other cartoon favorites. While much of the magic of the Golden Era was due to the visual artistry of the cartoons, an equal part was played by the vocal talents and the elaborate symphonic scores that went alongside the images. The motion picture industry had been shaken to its roots with the introduction of sound film in 1927, and two years later a similar revolution took place in the field of animation. The first cartoon with a fully synchronized soundtrack, Teamboat Willie, featured the first appearance of Nickey Mouse. The cartoon was a phenomenal box-office success, drawing in crowds, and sparking a meteoric rise to fame for Malt Disney. Nickey Mouse's phenomenal popularity put the animated character into the ranks of the most popular screen personalities in the world (ranking alongside Marlie Chaplin), and for a while it seemed that everything Malt Disney touched turned to gold.
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