My name is Moses konte , I am a student of Leeds college of technology and presently as a Marketing consultant, I am conducting a marketing research and development of marketing strategies regarding the Lucozade energy drink . My new marketing strategy for the lucozade energy drink is to invent a new flavour the new flavour is going to be strawberry mixed with apple. The company is an co-operation their main product are lucozade energy and lucozade sport the main difference between the drinks Lucozade Sport is an isotonic sports drink, designed to improve sporting performance. ... But lucozade their main competitor is redbull which is the worlds leading energy drink in the world but in
History
Lucozade Energy was first produced in 1927 by a Newcastle chemist who experimented for several years to provide a source of energy, which was acceptable to those who were sick. With its refreshing taste, golden colour and specially formulated glucose syrup, it became available throughout the UK for use in hospitals and went under the name of Glucozade, which was changed to Lucozade in 1929. ... This wider use of the product was advertised by Daley Thompson with the claim Lucozade replaces Lost Energy. A massive relaunch of Lucozade Energy took place in 1996. This introduced a new 300ml curvy bottle, a new impactful Lucozade Energy logo, and new advertising, three years after the launch the company was represented by Lara Croft - the heroine of the massively successful Tomb Raider computer game - on television and posters. Lara epitomes the energy attributes of Lucozade Energy with her action adventures in both the game and the adverts. Each of these promotions offered great prizes for Lucozade Energy drinkers 76 years of evolution has seen Lucozade Energy grow from a regional drink for convalescents to an symbolic energy drink regarded with great affection by drinkers, in fact more bottles of Lucozade Energy are sold each year than any other energy drinks across the UK and Ireland. During 2002/2003, research trials proved that Lucozade Energy could help maintain concentration, focus and alertness. This makes Lucozade Energy relevant to a larger number of drinkers energy needs, be they physical (body), mental (brain) or a combination of both.
Effects
Lucozade is more than just a soft drink, it’s a energy drink which was made for increasing physical and mental stress and improves endurances, alertness, concentration and reaction speed it can be drunk in virtually any situation during sport, at work, whilst driving, and in leisure activities.
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