Consumers as Brands
... In the process they drive out smaller retailers that were the backbone of old downtown shopping districts due to their ability to achieve economies of scale or limit the choices of consumers through brand extensions. In this section branding grows to include companies expanding their offering so that consumers can not only go to a Disney theme park but can buy Disney clothes, watch TV owned by Disney, and live in towns sponsored by Disney (p. ... Klein provides numerous examples of corporations expanding and the harms they are causing either from not paying high enough wages in part time positions for people to live on to consumers losing their ability to choose what they want. ... In her section called No Jobs Klein defines branding by corporations as the process by which they make their brands more widely known throughout the world, expand to control other types of products, and actually stop producing any material good because it hurts the bottom line (p 196).