Analysis and comparison of promotions in women’s magazines.
The two pieces are both from women’s magazines. ... The former is aimed at women aged between 20 and 45, mainly middle to upper class women, with the means and interest in fashion. The latter is aimed at women of around 20-35, mainly professional women or those with a general interest in fashion as it comes into the specific genre of ‘fashion magazine’, as opposed to general women’s magazines. ... Grammar is used to persuasive effect, for example, the exclamatory sentence, ‘You’ll be treated in a salon…there’s just no going wrong! ... There is also non-standard grammar, sentences with the conjunction ‘and’ in the initial position and minor sentences, ‘And that’s not all’. ... ‘The Ladies’ Field’ has a target audience of women with a relatively high socio-economic status, those with the means to spend money on expensive clothes and regularly updated hairstyles, so using ‘one’ would not alienate their audience, as they would already be comfortable with its use. ... New York is referred to as the acronym ‘NYC’ and the ‘Big Apple’, which indicate the reader’s familiarity with foreign cities. ... Women were not associated with energetic sport in 1910, but today an active lifestyle is expected. ‘Surf’ and ‘just’ (see sentence above) infer that hairstyles need to fit around a woman’s lifestyle, and need to be easy to look after. ... Although the name has proper nouns, personal names, it is only the company’s name and not even necessarily the name of the company’s owners. ... In 1910, women who would be buying ‘The Ladies Field’ and reading this article, would be expected to have the money to spend on luxuries like magazines and the means to be able to regularly spend money on hairstyles and to keep up with the ‘present fashions’. ...
It is assumed that the women reading the article would be the type to dress for dinner, coiffure du soiree’ This is an indication of the social status of the target audience and also the date of the magazine’s publication, in the early 20th century. ... This is due to the modern, active lifestyle women lead. ... The reference to the location of Emile’s establishment is simply ‘Conduit Street’. ... This, again, is a reflection of lifestyle and writing style for reasonably young women at the two different eras. ... There is little writing on actual hairstyles, but the writer focuses on products that can be bought at Emile’s.
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