Children Targets
Children Targets In the essay “Own This Child,” Jean Kilbourne argues that advertising aimed at children is wrong for many different reasons. ... However, America’s children are a major consumer, spending a combination of $138 billion of their money and their parents’ money, a year (54). ... ” Advertisers target children at a young age, establishing a “brand loyalty” that will carry on, as the child grows older, almost like an addiction.