Executive Summary
We have created a business that organises trips to Bali for university students. Research indicated that university students wanted a retreat at the end of semester two exams and Bali was the preferred option. ...
5 To built effective and reliable business partnerships with hotels and nightclubs within Bali. ... This is a one week tour to Bali. As part of the tour cost we will provide;
- Return flight to Bali
- Six nights accommodation in a three star hotel located in a central position of town
- Transfers to and from the airport in Bali
- An Australian manager on hand for customer assistance twenty four hours a day, seven days a week
- Organised group activities e. ... We will require three mangers to operate the hotel in Bali, one tour guide, a booking advisor working in the office and we will hire extras from an agency on a casual basis for promotional activities.
External Environment
· Political
The destination most popular with university students is the island of Bali, Indonesia. ... This has not had any long-term effect on Bali’s tourism industry and it continues to thrive today with no threat to Australian travellers. ... We believe that we can provide this experience with a trip to Bali. Bali is an ideal situation because it is overseas and creates a feeling of venturing into ‘unchartered’ territory. Our target market can be described as adventurous and willing to try and adopt new things making Bali a unique and wonderful experience offering day activities such as canoeing or wild nights out at the local bars and night clubs. We feel Bali is also a wise choice because it is for some a first experience of overseas travelling and we believe that a pleasant first experience may lead to positive word of mouth and perhaps a desire by the customer to book another destination further on. In addition, Bali is a location that is not popular and separate to the infamous Schoolies week which is beneficial because the target market views themselves as older and more mature that those at Schoolies making it an ideal location. ... That is, no other firm will be running party tours to Bali. ... We spoke to people at Tooheys and they saw nothing that would restrict us holding the launch and offering two free trips to Bali at each venue because there would be more patrons coming through the door. ...
It is important to negotiate a business partnership with one of the airlines that fly to Bali, Qantas or Garuda, to ensure our clients have ample availability on flights and to ensure cheaper prices. ... Also, if we did not have an exclusive resort our clients may be sent all over Bali and for one the festivities would not run as we hoped and others staying in the resorts not on the tour may be displeased with the amount of noise going on. ... We obviously had the idea of running tours to Bali but we had to find out exactly what university students wanted out their holiday. ...
Internal environment
Ÿ SWOT Analysis
Strengths
þ Perceived as a desirable holiday destination
þ Central Location of hotel
þ Australian Managers on hand 24 hours a day, 7 days a week
þ Low cost of living - Value for money
þ Reputable company backing
þ Fast and efficient booking services
Weaknesses
ý International destination requiring a passport
ý Travellers require immunisation
ý Foreign language
Opportunities
þ To create a positive image/brand name and loyal customers, making it difficult for competitors to enter and compete in the market
þ To introduce other tours once the business is established eg Thailand
þ To increase the number of students travelling with organised trips, rather than travelling independently
Threats
ý Rises in cost of airline travel
ý Downturn in young travellers wishing to travel internationally
ý New company offering similar package to Bali
ý Political instability in Indonesia
ý Break out of war
ý Exchange rate fluctuations i.
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