1. A thesis for the article “Patterns of Disruptions in Retailing” would be that although the mission of retailing is still getting the right product in the right place at the right price at the right time, the retailer’s way of making sure this happens has changed due to disruptive technologies. More importantly, through the years the concept of retailing has seen great evolvement by way of disruptions that alter retailers missions, and improve customer lifestyles. These disruptions, although tough on the retailers throughout history, have revolutionized the world of retailing, the way customers shop, and most of all, they show that changes need to be made and welcomed in order to stay in business. Disruption in retailing means just what it says. There is already a retailing model of some sort present and welcomed by many, then, almost without notice, new technologies flourish and create a new business model that alters the economics of existing models. This is done by innovative companies who see better opportunity for them and their customers by creating a better way of doing business. In most cases, this better way of doing business benefits the customer and causes the one time successful retailer to rethink his/her strategy. A disruption is both good and bad depending on how you look at it. In the world of retailing, if there had never been a new business model created, we would still be buying goods from local merchants. On the other hand, a disruption causes retailers to change in one way or another. This is hard for some to accept, and forces them to alter their way of doing business. More importantly, they are left to deal with new, better, and faster competition. 2. Historically, the four disruptions of retailing identified in the article “Patterns of Disruptions in Retailing,” are department stores, mail-order catalog, discount department stores, and internet retailing. All four disruptions popped up independent of one another in their respected eras. Basically, you had someone in each era who saw a better way of retailing, and felt that change was necessary to proceed in the retailing world.
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