... An Unwritten Rules of the Game™ analysis focused
on management behavior, while employee focus groups established employee stakeholder needs and critical
„satisfaction gaps. ... Based on a thorough analysis of
the company’s people management and development processes, 11 key implementation initiatives were
developed to address Samsung’s high-priority change objectives. ... The senior management group
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recognized that it would not be possible to effectively implement this change in strategic focus within the
existing rigid and centralized culture of the company. ... C: The key lesson is the importance of buy-in, from senior management down to individual employees, to
the success of major change initiatives. ... There must be an ongoing internal marketing and promotion
program in support of the change initiatives, directed at senior and middle management and employees, that
facilitates the participation and regular briefing of all staff. ... He co-leads the Organization Practice and
leads the Customer Management Practice for the firm’s Asia Pacific region.
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