Russia is becoming a more stable trading partner and looks set to become a major growth centre for international trade and commerce in the decade ahead. This report will shed light on the socio-cultural forces at play in Russia. ... The author was contracted in order to highlight potential opportunities and threats the socio-cultural situation in Russia poses for Technor, a mid sized Norwegian telecommunications company, specializing in state of the art mobile phone technology. The company is currently contemplating exporting mobile phones to Russia, but has requested a final socio-cultural analysis of the market in order to develop a more qualified backstage for the final decision on whether to enter the market or not. ... Russia has struggled in its efforts to build a democratic political system based on the market economy principles to replace the strict social, political, and economic controls of the Communist period. During the past two years, however, signs are that the economical situation is shaping up, with Russia producing consistent budget surpluses and beginning to implement much needed economical reforms.
Implications
From a socio-cultural point of view Technor need to be aware of the fact that 70 years under communist rule has had an impact on the Russian society and culture. ... If Technor Decides to commence operations in Russia they need to accommodate for the fact that Western management paradigms and its derivative practices are not transferable to the culture of Russia. A degree of “sensitivity” towards Russia’s near past is called for when doing business in Russia. ... Climate
Winters in Russia vary from cool along Black Sea coast to ice cold in Siberia; summers vary from warm in the steppes to cool along the Arctic coast (CIA, 2002). ... Topography
The landscape in Russia varies widely. ...
Implications
Russia is strategically positioned between two major markets, Europe and Asia. ... Furthermore, Russia has not developed their telecommunications infrastructure to such an extent that mobile phone technology can be put to use in all parts of the country (Global communications, 2002).
This can also be viewed as a positive, however, as it signals that there exist an as of yet untapped potential in Russia for telecommunications technology. ... The nuclear family
The modernization of the family and its functions has not lead to an a huge increase in the number of people living as singles in Russia and, consequently, of persons living in families, leading to the establishment of the nuclear family which now predominates modernized societies (Vishnevsky, 1999).
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