August 8, 2003 Assignment Read and prepare the case Optical Distortion. Your answer should be in the form of a write-up (4 pages maximum, double-spaced; and, if you want, some exhibits) in which you address the following questions. (You need not limit yourself to thinking about these questions only, but you should at least make sure you think about these issues.) 1. What are the short-term and long-term strategic problems facing the company? 2. What characteristics of the ODI lens are likely to make it appealing or unappealing to different types of chicken farmers? Which customer segment(s) should be targeted? 3. What specific price should ODI charge for a pair? In preparing your answer, be sure to prepare a "value-in-use" analysis to determine the value of the product to the farmer. Background Optical Distortion, Inc. (ODI) had developed a contact lens for chickens.
Comments on Optical Distortion, Inc.
User prvartak rated it 3 stars and said,
break even and value analysis would make the picture more clear.
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