For this writing assignment, I will introduce a new brand of Salsa (Rafael Salsa) to the market. ... ”
MARKETING SEGMENTATION:
The market demographic segmentation of this product includes all of the usual descriptors such as age, sex, gender, race, marital status, income, education and occupation. ... Our research has shown that the demographic for the bodega on the corner is more complex than we imagined, due to the geographic segmentation of the target consumer. A small shop in a trendy neighborhood of the lower east side of Manhattan is very different in marketing potential from a bodega in certain neighborhoods of the Bronx, for instance. Zip code marketing is very important in our case because we need to direct the product to the right demographic in a very large geographical area, the entire country. Because of the enormous national multicultural/racial population of this country, we needed to have a good grasp of regional segmentation.
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