Buyer Power with Walmart
... Buyer Power Buyers can exercise power in an industry primarily through their ability to bargain for lower prices, higher quality and/or better terms and services. ... As a result, these chains enjoy considerable buyer power. As a buyer, industry leaders such as Wal-Mart can dictate to their suppliers the price they are willing to pay and the technology their suppliers must use. ... On the contrary, the buyer groups that purchase from Wal-Mart, are not able to exercise similar bargaining power. ... Therefore, the only buyer group that Wal-Mart and other discount retailers have to be concerned about is the end consumer. The bargaining power of individual consumers is not usually considered to be significant.