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Topics > Business > Marketing Analysis for Mina Edible Vegetable Oil in Asia Pacific Region

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Marketing Analysis for Mina Edible Vegetable Oil in Asia Pacific Region




Mina Edible Vegetable oils OBJECTIVES ▸ To create awareness towards the ranges of Mina Edible Vegetable oils products. ▸ To build the product’s brand image in Asia Pacific Region. ... ▸ To reinforce the company’s position as the market leader in providing the best quality of refined edible vegetable oil. ... SWOT ANALYSIS Strengths ▸ Exclusive for 5 Liters packaging of refined edible vegetable oil in the market. ... ▸ Heavy usage of edible vegetable oil in the market. ... Marketing Tools ▸ Print Media : Street Posters, Main Entrance Posters, Brochures, carrier bags. ... Marketing Tools ▸ ‘Cut-out’ coupons ▸ Premium / giveaway (eg, apron, cooking recipe, frying flour, rice, etc) ▸ Cooking demo with free gift.

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