IFE matrix
IFE – INTERNAL FACTORS EVALUATION 1. ... THE INTERNAL FACTOR EVALUATION MATRIX 3. ... HOW TO CALCULATE THE IFE MATRIX Five steps to determine the IFE Matrix · List keys internal factors including both strengths and weaknesses · Assign a weight (0 to 1) v That indicates the importance of the factor to being successful v That indicates what is considered to have the greatest factor on performance · Assign a rating to each factor v Major weakness Þ 1 v Minor weakness Þ 2 v Minor strength Þ 3 v Major strength Þ 4 · Multiply each factor’s weight by its rating · Sum the weighted score 3. ... AMERICAN AIRLINES IFE MATRIX We have considered that AA being the worlds largest company and the E-commerce development are its main strengths, then the marketing and the image of the company – AA has received several rewards for diversity or equity programs as well as for its commitment to environmental concerns – are also important strengths. ... The IFE Matrix can range from 1. ... CONCLUSION The IFE Matrix is not based on a scientific analysis, but on an intuitive appreciation of the factors.