Marketing ethics introduction
What is/nature of ethics?
Where does ethics stand on an organization responsibilities? Pg 86
What is marketing ethics?
Body
Marketing ethics issue?
Typical ethical issue in marketing mix? ...
Improving ethical conduct in marketing
• Code of conduct/code of ethic
• Ethic officers
• Implementing ethics and legal compliance program.
• Code of ethic of the AMA (American Marketing Association)
Conclusion
Being ethical is not easy
Ethics improve marketing performances
What is marketing ethics?
Marketing ethics is the study of right and wrong with respect to marketing policies, practices, and systems. Marketing ethics consist of principles and standards that guide appropriate conduct in organizations. The importance of ethics in marketing practices is a major consideration in whether markets achieve their promise relative to previous arrangements.
As a cultural phenomenon influencing and influenced by marketing customs and practices, ethics is an important factor in explaining both conduct and performance in markets. ... These public policy efforts need to be explored to determine effectiveness and impact on marketing activities. Internet marketing and other developments in information technology and in whether and how products of dubious social merit - tobacco, alcohol, and pornography – are marketed.
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