Marketing Plan for Beer in Vietnam
... In business for twenty-five years, the establishment has made repeated changes in strategy, operating policies, and marketing approaches during its life span. ... The Pub sells bottled domestic beers, premium (imported) bottled beers, house wines, a wide selection of liquor/liqueurs, a limited selection of premium liquors, several inexpensive pops and juices, non-alcoholic beer, hot popcorn, and on busy nights, third-party pizza slices. ... Constant marketing research to determine if the Pubs offerings maintain congruency with market desires. ... The beer tub is another important aspect of sales. ... As an example of the Pubs speed of service, during the ninety-minute period from 12:00am until 1:30am on Saturday, October 17th, 1998, two bartenders and one beer tub person served a total of 644 portions, which translates to an overall average of serving one drink every 8.