John Berger starts off his book, “Ways of Seeing,” with the words “Seeing comes before words. ... By seeing the product that is being advertised, a Victoria’s Secret bra ad for example, makes people want to buy that certain product because they feel that they will look like the model in the picture if they buy that particular bra. ...
Berger’s rhetorical intention in his book, “Ways of Seeing,” was to state his opinion of the different ways we look at images. ...
Berger talks a lot about advertising in his last chapter of “Ways of Seeing.
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