Advertising in Australia the sterotypes
The concept of beauty in Australian advertising promotes a very stereotypical and unrealistic view of physical beauty to society. ... Advertising companies for a number of reasons should not endorse this unrealistic portrayal of the female pysique. Firstly, the physique of advertising models is always slim and airbrushed to perfection as to remove any signs of blemishes or imperfections; thighs are trimmed, breasts are enlarged, and so forth. ... Physical deteriation is evident in many females with extreme weight loss, as it is also evident with extreme weight gain, by those that find consolidation with food due to being unable to achieve these figure displayed in Australian magazines and advertising. ... As their surrounding peers influence many women, they feel an obligation to compete with magazine and advertising models.