value chain
tion technology can enhance a firm’s competitive position. Webvan lowered it operation cost compared to retail stores by not having retail outlets rather large distribution centers. Costs were also maintained low by only hiring about 900 to 1,000 employees per center. Retail outlets had employees that can range from 2,200 to 2,700 people. In any given industry there are forces that affect a firm’s ability to compete thus influences a firm’s strategic plan. This is known as the Competitive Forces Model. Webvan a web based internet site that offered shopping for groceries and home deliver of groceries. One of the forces that affect Webvan was the fact that people where still inclined to see and touch fruits and vegetables.