Telstra block „h Has been changed 7 times in 30 years „h Kept the same colours easily recognized throughout the years the word Telstra has become the emphasis „h Same font has been used in the past 4 logos „h Bold, eye catching, simple, no words „h Telstra started emphasis on their logo more when competition was introduced (eg. Optus) „h They got ride of the catch phrase on their logo in 1999 made the logo more sophisticated more simple, „h This current logo is quite eye catching with the blue block and white text the logo is placed in all advertisements of telstra¡¦s „h It is used in all their current advertisements.
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