Advertising plan
Advertising Advertising is especially important to us because Pasto is a brand new product. ... There are four very important decisions that we need to account for before launching our advertising program in various medias: 1) Setting Advertising Objectives We have two advertising objectives. ... We will achieve this objective through the use of informative advertising and mass advertising so as to increase Pasto’s visibility to the consumers. ... Through comparative advertising, we will compare Pasto with other pasta products by highlighting its distinctive advantage over others - the extra-low carbohydrates and nutritional values that it contains.