direct marketing plan
Direct Marketing Plan By using a traditional and efficient marketing mix, PETsMart has become a successful and widely known “Superstore/Category Killer.” Along with simply offering more for less, PETsMart uses a myriad of marketing tools such as a combination of integrated marketing communications or, direct-marketing campaigns that use multiple vehicles and multiple stages to improve response rates and profits and the concept which a company uses to carefully integrate itself as well as integrated direct marketing, which is when a company coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. PETsMART also uses traditional marketing tools, for example: direct mail, catalogs, a company website, etc. along with more current marketing tools such as email, e-commerce: the buying and selling processes supported by electronic means, primarily the Internet, and e-marketing, which is the “e-selling” side of e-commerce – company efforts to communicate about, promote, and sell products and services over the Internet. By expanding further toward direct marketing, PETsMART has the ability to broaden their clientele. This can be done by using innovative forms of marketing along marketing lines via mobile phones.