Hewlett Packards Global Account Management
Hewlett-Packards Global Account Management Hewlett-Packard Company (HP), is a leading global provider of computing and imaging solutions and services, and is focused on making its technology and benefits accessible to all. Hewlett-Packards basic business purpose is to provide the capabilities and support needed to help customers worldwide improve their personal and business effectiveness. In 1991, Hewlett-Packard received approval to implement a pilot program based on a proposal for global account management (GAM). Initially the GAM program was intended to empower the global account. GAMs needed to provide sales support by developing all aspects of the account from objectives, account plans, budgets and business development strategies. ... They were the main link between the global account and the account executive. ... HAMs also supported the GAMs in the way of pricing and technology issues as well as developing the strategy for the global account.