STRATEGIC ANALYSIS OF A START UP COMPANY
1 Introduction This project paper presents a strategic analysis of a startup company –CEN, an Internet based company, which was founded in early 2000. The company is developing an Internet portal directed towards the primary school, middle school and high school education sector in China. ... 1 Objective The objective of this paper is to conduct a strategic analysis for a new startup Internet company—CEN. The paper aims to analyze the business environment for the company, to clarify its competitive position in the online education industry and to craft strategies for the growth, operation and products of the company. ... 2 Methodology of analysis The education system and Internet development in China is examined by reviewing several survey and analysis papers. ... The short history and rapid change in the industry, however, present challenges to the analysis of this business sector. A business environment analysis model (Crossan, et. ... , 2000) is employed in this paper to conduct the analysis (See figure 1).