Gateway
Gateway¡¦s purpose is to improve people¡¦s lives through a mixture of the latest and best hardware, communication tools, applications, training and service, all wrapped in a custom-financing package. The company believes in limiting itself to a small area or target market; utilizing its Web site, call centers and nationwide system of Gateway„¥ retail stores to build and maintain direct relationships with small and medium businesses and government and education institutions. Gateway„¥ hopes to become the leading provider of personalized technology solutions, which means they must take a personalized approach to each customer¡¦s needs and treat them the way they expect to be treated themselves. ... Gateway¡¦s aim is to deliver the best products, the best service, and the best value in the industry. ... With Gateway„¥ producing computers, their target market can be described as a continuum from children all the way to senior citizens.