The power of language is indisputable. Being unable to ‘fit in?because you cannot communicate effectively with the dominant discourse puts you at an enormous disadvantage. Those who know how to use the dominant discourse effectively and to their own advantage will be more powerful. People use their knowledge of the power, inherent in the mastery of discourses, to manipulate others. Many texts show evidence of this. In fact, some texts actively criticise those, who less than ethically utilise their mastery of discourses to achieve their own ends. The media actively utilise their understanding of the dominant discourse to support many agendas. Novelists over the years have shown the ill-effects on individuals who might suffer through not mastering the dominant discourse. Those who know how to use a variety of discourses will become more powerful. Those who have difficulty with discourses will end up being alienated.
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