threat for one business organization may be an opportunity for another Use a PEST analysis to
PEST analysis refers to the analysis tool on firm’s external business environment. ... Political-Legal Factors This includes the law and regulations that are passed by the government to control the business activities. These laws act as a guideline within which business must operate. Government departments have been put up to promote trade and assist business firms. Protection policy imposed by Malaysian government on automobile industry has given opportunity for the growth of national car manufacturer such as PROTON and PERODUA. However, it is a threat for the car importer because government imposed at least 100% duty on the imported car such as HONDA, TOYOTA and KIA.