tennis and commercialism
DURING THE MODERN ERA, DRIVEN BY COMMERCIALISM AND THE USE OF SPORT AS A MARKETABLE COMMODITY, TENNIS, HAS BECOME A HIGH PROFILE SPORT ATTRACTING MASS PARTICIPATION, HUGE SPONSORSHIP AND EXTENSIVE MEDIA COVERAGE. Commercialisation has heavily influenced tennis over the years. ... No one is quite sure when tennis first began, many people have suggested it was founded in Greek and Rome times by ancient civilisations and others have said it first began in France and England. ... Tennis in greatly influenced by sponsorship and players are brought by companies and paid to wear their brand name in a desperate attempt to sell their products. Tennis was believed to first be founded in either the Greek and Roman times when they were suggested to have played games very simular to tennis or, in France and England in the 18th to 19th centuries. This was ABOVE: The first years of tennis. when games such as real tennis were shifted outside and became the modern version of tennis we no of today. In the 18th to 19th centuries tennis or Jeau de Paume as they called it in France was played indoors. The first official tennis tournament that was held in Australia was dated back to January 1880. ... Mr Spencer Gore made history when he won the first Wimbledon tennis tournament.